Pavlo Lapikov

Writer

Founder | Fire Safety Engineer

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Join date: May 1, 2025

About

Pavlo Lapikov is a Fire Safety Engineer, educator, and creative strategist with over 20 years of experience in fire protection engineering, inspections, and emergency planning across Canada and Europe.

As the founder of Fire Heart FSMA, Pavlo brings together his deep technical background and his passion for communication, design, and education to help safety brands tell stories that save lives.

Posts (20)

Sep 23, 2025 ∙ 4 min

How Do Real-Life Fire Disasters Make Fire Safety Campaigns More Impactful

Fire safety campaigns gain urgency and power when they are rooted in real-life fire disasters. Learn how to ethically use these events to build awareness that saves lives.

Sep 16, 2025 ∙ 5 min

What Makes Fire Prevention Campaigns Go Viral

Going viral is not luck. The best fire prevention campaigns follow key principles that connect emotionally and drive real action. This article breaks them down.

Sep 9, 2025 ∙ 4 min

Why Do Fire Safety Ads Often Fail to Connect with Real People

Most fire safety ads miss the mark because they ignore how people really think and act under stress. This article shows how to fix that disconnect.